World’s largest sports retailer Decathlon joins country’s largest mall chain SM Supermalls

Photo from GMA News

By GMA News

The Philippines’ largest sports retailer DECATHLON and the Philippines’ largest mall developer SM SUPERMALLS forge on with 2021 store openings at SM City North Edsa and SM Mall of Asia. Further expansion is planned as multiple stores are expected in the next two years.

Making sports accessible to Every Juan
This year, sports lovers across Metro Manila can look forward to two DECATHLON openings, at SM City North Edsa in Quezon City and at SM Mall of Asia in Pasay, both known as hubs for multisport lovers within the Metro.

“We want Decathlon to become one of the most loved brands in the Philippines. Thanks to the innovation and unbeatable value of our passion brands, we continue to deliver the best quality and safety to guarantee customer satisfaction,” says Hans Iff, CEO of DECATHLON Philippines, on paving on what’s to come for sport lovers in the Metro.

“We will continue to develop digital solutions to make our products accessible, propose faster shopping through self-checkout and RFID technology,” shared Iff. Bundled with these digital solutions will be classic DECATHLON services like click and collect, free membership, and free product testing.

Steven Tan, President of SM Supermalls, has this to say about DECATHLON’s expansion, “Health and Wellness is one of the most relevant consumer categories today. Filipinos are increasingly turning to fit, healthy lifestyles. This includes the adoption of sports and hobbies. So we’re very excited with Decathlon’s timely entry into our malls. Filipinos can look forward to more Decathlon Stores at SM, in addition to SM City North Edsa and SM Mall of Asia, in the next three years. Our malls have been catalysts in letting the greater public consume and experience new brands. Being in SM Supermalls definitely gives DECATHLON more touchpoints to reach their core market. We are helping DECATHLON deliver their promise to make sports more accessible to every Filipino.”

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