World’s largest IKEA opens in the Philippines

Photo from Rappler

By Rappler

Swedish furniture giant IKEA opened the doors of its largest store yet in Pasay City, Philippines, on Thursday, November 25.

The first IKEA Philippines branch boasts a whopping 68,000 square meters of retail space, more than twice the usual IKEA store elsewhere.

“The size is driven mainly by logistical needs. We have a promise to our customers called instant gratification, so basically everything that you see in the store you can take home on the same day, so there is no need of waiting,” IKEA Philippines store manager Georg Platzer said.

The store was initially scheduled to open in 2020, but its launch was pushed back due to the coronavirus pandemic.

“When 3,000 people had to leave the construction site last year and they couldn’t come back for six weeks, that was a dramatic moment for all of us because we didn’t know how that will continue,” Platzer said.

Its showrooms feature Filipino elements for local customers to get a familiar feel, while envisioning IKEA items in their homes.

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