Dagupan City will be the first in the country to have a drive-thru Wendy’s, following the acquisition by Udenna Corp. of the 36-year old fast food joint.
Aside from drive-thru feature, the new branch in Pangasinan will have fresh and hip interiors, which showcases a new chapter in the fast-food giant’s book.
“Wendy’s wants to expand its footprint in the Philippines. This is why having a drive-thru outside Metro Manila is a big leap. Still, we want to make sure that our customers will get the best service they deserve. We make sure our processes, as well as our restaurant amenities, are innovative and customer-centric,” said Brittany Tomagos, sub-franchisee of Wendy’s Dagupan.
Udenna is also planning to enhanced the core menu and launch local signature products. The first Wendy’s restaurant in the country opened in 1983 under Wenphil Corp. when hamburger giants started dominating the fast-food scene.
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