Virtual ‘Great Cebu Sale’ to jumpstart economy


By: Sunstar

The Philippine Retailers Association (PRA) Cebu Chapter will hold a virtual shopping event that will offer products and services from numerous sectors at discounted prices from Sept. 15 to Oct. 31, 2020.

The Great Cebu Sale 2020, which is patterned after the great Singapore sale except that it will be held online, is aimed at bringing back consumer confidence and jumpstarting the local economy, said PRA Cebu Chapter president Chester Lim.

He said the event is seen to revitalize hundreds of businesses affected badly by the coronavirus disease 2019 (Covid-19) pandemic.

“It’s about time that Cebu needs to get back to business. After a long period of lockdown since mid-March and another lockdown due to the resurgence of Covid cases in June, businesses have been crippled and jobs have been lost,” he said.

The Great Cebu Sale 2020 will offer deals, promos and packages of participating brands from the hospitality, wellness, travel, automotive, fashion, hardware, electronics and food industries.

It will also highlight how Cebu businesses have gone digital

[READ: Cebu reopens malls, other businesses]

Lim said customers are assured that all transactions will be legitimate because all participating businesses are required to submit their applications to the Department of Trade and Industry (DTI).

“It’s a great opportunity for Cebu businesses to promote their products and services via e-commerce. The Great Cebu Sale is the first virtual shopping event that will be conducted collectively by the PRA Cebu Chapter along with the different businesses, organizations and chambers in Cebu,” Lim said.

“This is also a good time to purchase anything from discounted room accommodations to the best deal in work and study from home gadgets or simply enjoy a visit in your favorite family destination. Cebuanos will surely get the best deal for their peso,” he added.

Businesses that wish to join can still sign up until Aug. 31, 2020.

The first The Great Cebu Sale was initiated by the CCCI and PRA Cebu chapter along with the Department of Tourism in 2013.


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