Using Cross-Border Commerce for Success in the next PRA Thought Leadership Series


The customer journey has exponentially evolved and is continuously progressing because of e-commerce and unprecedented changes in shopping behavior. But how can retailers and its partner industries try to meet and satisfy new consumer needs in this pandemic-driven surge of online spending?

Philippine Retailers Association’s (PRA) 13th episode of Thought Leadership Series will feature leading experts which will present key insights, strategies and solutions in navigating the ins and outs of cross-border ecommerce, optimize digital experiences and create a solid e-commerce foundation.

This webinar will highlight talks and panel discussion led by Meggie Liao (SMB Sales Lead, Google), Serene Quek (Marketing Manager, Amazon Global Selling), Jeff Francisco (Busines Development Manager, DHL Philippines) and Britzee Capili (Senior Sales Manager – SEA, Payoneer) on “Global eCommerce Opportunities for Filipino Retailers”.

Meggie Liao is part of the New Business Solutions team in Google. Her role is to help new digital advertisers to use Google platforms such as Google ads to help them meet their business objectives.

Amazon’s Serene Quek is on a mission to build awareness, opportunity and resources for businesses to find success on the Amazon platform in the Southeast Asian region covering Philippines, Malaysia, Indonesia and Cambodia.

DHL Express Country Lead for e-Commerce, Jeff Francisco works closely with SMEs who are keen on building their brand and bringing their products to foreign markets. He has been in the logistics industry for 10 years and has vast experience in end-to-end logistics, sea freight transport, domestic and international express shipping – holding various roles in Operations and Commercial units.

Britzee Capili, one of the pioneer members in Payoneer’s Southeast Asia office in the Philippines is leading initiatives to ensure the success of new customers by providing secure, affordable, and tailor-fit global payment solutions. Its sales team develops strategies and identifies opportunities across the region to acquire and onboard new customers in the platform.

As the country’s biggest organization of top-notch retailers and prime movers in the retail industry, the Philippine Retailers Association (PRA) has partnered with this technology and innovation companies and invited global thought leaders to provide relevant information and up-to-date insights to help retailers become responsive and adaptive during these changing times.

The 13th PRA Thought Leadership Series is proudly co-presented by Payoneer, the world’s go-to-partner for digital commerce, program partner MAYANI PH and media partner Megamobile.

Don’t miss this innovative learning session on September 22, 2:00 pm via Zoom. For registration details, click the registration link or email PRA Executive Secretariat at