To get consumers back in malls, try neuroscience


By: BusinessWorld

Retailers that apply the principles of neuroscience to shopping can produce a better experience for consumers, according to an expert in the field that deals with the interplay of the brain and the human nervous system.

“Shopping involves emotions, and that is something that you as players in the retail industry must capitalize on and do excellently,” said Ben U. Ampil, a neuroscience coach and managing director of Amplius NeuroManagement Consultancy, in a webinar for Araneta City retailers.

Mr. Ampil advised the use of the SCARF (status, certainty, autonomy, relatedness, and fairness) Model, developed by neuroleadership expert David Rock in 2008, to address the anxiety that accompanies the pandemic.


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