TikTok appoints etaily as Philippine TikTok Shop enabler

Photo from: Manila Bulletin

By Manila Bulletin

etaily, an eCommerce enabler based in the Philippines, is now an authorized TikTok Shop partner. In a statement, the company said that it will use this partnership to help Philippine retail to take advantage of the app’s aggressive user growth.

As Tiktok’s popularity gained hyper growth among different age groups, the social media platform continues to bring in more features for audiences to interact with. TikTok launches a new avenue for online shopping where its products can be added to users’ shopping carts through product anchors that are embedded into the videos, live streams, and the TikTok Product Showcase tab which can be found in the seller’s page.

etaily entered into a partnership with the TikTok Shop to capitalize and build its brand partners’ presence through this channel, delivering end-to-end e-commerce solutions including community management, video production, live streaming, collaborations with content creators, store management, and warehousing and fulfillment.

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