By: BusinessWorld
Sustainability has become a buzzword for every big business in the Philippines and the world. But for growing companies, incorporating sustainable practices to protect the environment can seem daunting.
But for Green Fit Friend (GFF) personal care founder April Sarah Peoro, or Ara, as she is fondly called, sustainability should be a part of everyone’s agenda – even for small businesses.
Creating a sustainable business model was Peoro’s priority when she transformed her GFF advocacy-based blog into a business.
“The Philippines is the third largest contributor of plastic wastes into the ocean, and by 2050 there could be more plastic than fish in the sea. And it hit home, and I thought about the future of my nieces and the next generation. What will be left for them?” Ara says.
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(Note: Maya Business is one of the Premium Partners at the 1st Retail Leaders Summit last October 27-28, 2022 via Zoom)