The SM Store advances omnichannel merchandising strategies with Aptos technology

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Photo from: The SM Store FB Page

By: Manila Standard

Aptos, a recognized market leader in retail technology solutions, today announced that The SM Store, the largest department store chain in the Philippines, will deploy Aptos Merchandise Financial Planning to optimize its omnichannel merchandising strategies.

The solution will provide end-to-end support for the retailer’s merchandise planning activities across its bricks-and-mortar and online channels.

The SM Store, formerly known as SM Department Store, has over 60 stores strategically located in key cities throughout the Philippines and carries a wide range of apparel, accessories, housewares, general merchandise and lifestyle products. The SM Store is part of SM Retail, Inc., a significant player in the retail industry in the Philippines.

In order to delight customers with the right merchandise while consistently meeting financial goals, the Aptos solution will provide end-to-end support for The SM Store’s merchandise financial planning activities. This includes strategic planning and budgeting, planning by attributes, buying and assortment strategy, in-season management, and more.

Once deployed, Aptos Merchandise Financial Planning will be utilized by over 120 merchandise planners within The SM Store business. The Aptos solution was selected over competitive offerings due to its ability to support The SM Store’s different shop formats and increasing number of channels, the ease of use and intuitiveness of the application, and the flexibility of the solution to evolve with The SM Store over time.

 

Read more HERE.