By: Manila Times
Last month marked the first anniversary of the emergence of Covid-19 in China, an occasion we didn’t celebrate. But it cannot be denied the coronavirus pandemic altered our behavior in a meaningful way. What we eat and how we work and play changed because of it, and this may even persist in a post-Covid world. So allow me to share my two cents on what that world could look like. This, perhaps, could serve as a guide on how your organization can adapt and thrive.
Health and wellness now matter, more than ever
There are two aspects of health and wellness that arose from the pandemic. One, we saw people’s heightened interest in staying fit. We believe people’s commitment to personal well-being would increase, and them leading active but healthy lifestyles would be a priority. One post I made that generated so much interest was about a real-life Farmville in the Philippines, where you rent a plot of land and plant whatever you want. People were also focused on eating right to improve their health. There was also increased interest in personalized nutrition, as well as willingness to spend more on health-and-wellness programs.
Two, Covid-19 forced the closure of gyms, resulting in a surge in demand for home exercise equipment, like stationary bikes and treadmills. People also placed greater value on exploring the outdoors after spending so much time inside their homes. Even after the pandemic, we think these trends would continue. This renewed desire for more outdoor exercise is unlikely to be just a fad. Activities such as cycling, camping, and hiking will grow tremendously as more consumers seek family-based outdoor fun.
We will continue to eat, but may look different from now on
Covid-19 has accelerated certain changes in food consumption that were already emerging. For example, consumers may have been eating more restaurant food off-premises, but we saw takeout and delivery preferences gaining greater popularity during the lockdowns.
Although people will still dine in restaurants, it is likely there would be increased demand for those other options, made much easier by the facility to order online. The ability of large restaurant chains to survive may hinge on their putting in place a stronger e-commerce platform, or “buying online, pick-up in-store” with curbside handoffs. If you would notice, the first thing that McDonald’s and Jollibee did was to upgrade their online ordering app. Many customers are realizing substantial benefits from curbside pickup services, and this could motivate retailers to keep this permanently.
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