The eight Asia shopper profiles re-shaping the retail landscape in 2022 and beyond

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By: Retail in Asia

WGSN, released its flagship report “Asia Shopper Forecast 2022″, calling out the key Asia shopper trends and analysing consumer profiles that will impact consumer decision making in 2022 and beyond.  Brands, businesses and marketers can leverage data from this report to innovate with purpose and create products and experiences catered to the Asian consumers of tomorrow.

According  to  the  latest e-Conomy  SEA  report  by Google, Temasek, and Bain & Company, the internet economy of the region is projected to reach a $1 trillion gross merchandise value (GMV) by 2030. As the world recovers from the pandemic, the region is set for steady economic growth, with the Asian Development Bank forecasting growth of 5.3 percent in 2022. Euromonitor also projects Asia’s retail industry to post a robust growth rate this year.


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