The Coronavirus Chronicles: Communications and the Great Restart

Photo from: Pixabay

By: Business Mirror/ Millie F. Dizon, Senior VP for Marketing and Communications of SM

Every New Year brings with it aspirations for hope, a fresh start, a new beginning. But after a year that changed the world, the desire for better times and a better world resonates so much stronger as we welcome 2021.

With the rollout of Covid-19 vaccines on the horizon, this finally seems within reach, and many are hoping that 2021 will be the year of what they call The Great Restart.

This, of course, is not to be confused with the Great Reset, a proposal by the World Economic Forum to rebuild the economy sustainably, following the Covid-19 pandemic. While it seeks to improve capitalism by making investments more geared, this has been viewed by critics as elitist and has been beset with controversies and conspiracy theories. The Great Restart is more for everyman.

In a PR news article, Three Keys to Effective Communication Amid ‘The Great Restart’, Kathy Bloomgarden quotes UCLA economists issuing an optimistic forecast predicting that after “a gloomy Covid winter,” the country will experience” an exuberant vaccine spring “and robust growth for some years.

With that, PR Pros will also have to restart their communications mindset as she notes that “while exuberant, this Great Restart may also bring growing pains.” These include:

  • Brands will need to kowtow to evolved expectations of consumers.
  • Companies will seek help adjusting to a changed corporate landscape.
  • Employees will require support as they transition to new ways of working.

As such, “successful communication amid this highly sensitive environment will require more authenticity, empathy, and innovation to meet new and evolved expectations.” Bloomgarden lists three ways we can achieve this.


Read full story HERE.