The best in retailing industry honored at the 21st OFR Awards

Winners of the 21st OFR join the ceremonial toast to conclude another successful Outstanding Filipino Retailers awards.

The biggest names in the retail industry gathered in a dazzling and exciting night as the Philippine Retailers Association revealed and awarded the best of the best in Philippine retailing at the 21st Outstanding Filipino Retailers (OFR) Awards on June 20, 2019 at the Makati Shangri-La.

This year, the PRA awarded 10 retail brands and stores that epitomized the model of a successful retailer in terms of growth, creativity, and best business practices.

One of the highlights of the night was the presentation of the 2019 PRA President’s Award to Jollibee Foods Corporation Founder and Chairman Mr. Tony Tan Caktiong as the “Pillar of Brand Globalization.”

“Mr. Tan Caktiong was chosen as this year’s awardee for his great success and influential contribution to the Philippine food retail sector by creating a super brand which brought to the world the true Filipino taste and the culture of spreading joy through food,” said PRA President Rosemarie B. Ong during the awarding.

Fashion brand Penshoppe garnered two awards during the night, including the most-coveted Retailer of the Year for its excellent business practices in terms of sales growth, stores operation, product marketing & promotional campaigns, omnichannel adoption and corporate social responsibility and as Outstanding Visual Merchandising Campaign for its effective use of colors, texture, signage, props, product groupings and/or lighting to attract attention of shoppers.

The Promising Retailer of the Year on the other hand was awarded to menswear & footwear store Commonwealth PH for its significant impression on both customers and fellow retailers as a new entrant in the market.

Metro Retail which hails from Visayas was awarded the Regional Retailer of the Year.

The Shopping Centers of the Year were: SM Megamall (Large), Megaworld Uptown Mall (Medium), and SM Center Las Piñas (Small); while the Supermarket of the Year was awarded to Robinsons Supermarket.

The newly-revamped OFR is coming back from a hiatus last year, with a new logo and updated category formats including E-Commerce Excellence, Outstanding Marketing Campaign, and Outstanding Visual Merchandising.

Aside from Penshoppe, winners under the new categories were CLN as the E-Commerce Excellence awardee for its overall efforts in its operations, digital marketing efforts, logistics, and credibility and Levi’s for its Outstanding Marketing Campaign featuring a heartwarming advertisement about the love of a Father to his blind son.

The PRA also recognized two stalwarts in the retail industry during the awards night. Toby’s Sports Founder Roberto S. Claudio and Philippine Chamber of Commerce and Industry President and Mother of Philippine Franchising Alegria “Bing” Sibal-Limjoco were conferred with Platinum Awards for their significant and influential roles and contributions to the Philippine retail industry.

“Their passion, leadership, and longtime dedication to the PRA have led to the development of the local retail industry as a whole,” President Ong said.

Running on its second decade, the 21st OFR is a joint undertaking of the PRA and the Department of Trade and Industry (DTI) since 1997. Through the OFR, the PRA and DTI aim to encourage Filipino retailers to adopt world-class standards and practices to become globally-competitive. For the last two decades, it has awarded over 200 Filipino retailers and shopping centers.

The OFR Awards received 62 entries this year and finalists were: Wilcon Depot, Mercury Drug, Sunnies Studios, Metro Retail, Robinsons Easymart, Robinsons Selections, De Oro Pacific Home Plus, Robinsons Place Iligan, SM Lanang Premiere, Megaworld Venice Grand Canal Mall, SM Supermarket, Robinsons Department Store, BAYO, Shopee, Robinsons -ISLAND FAVORITES VM Campaign, Robinsons – I LOVE WELLNESS VM Campaign, and Jansport.

This year’s roster of judges included: DTI Asst. Secretary Ms. Ann Claire Cabochan, PRA Chairman Atty. Paul Santos, PRA Vice Chairman Mr. Mars Chua, PRA Vice Chairman Mr. Lorenzo Formoso, Shangri-la Plaza Division Head (Tenant Management) Mr. Cesar Jose Jesena, Ayala Land Central Leasing Unit Head Mr. Mark Anthony Sablan, Jr., The Nielsen Company Executive Director Mr. Patrick Cua, Metro Society Editor-In-Chief Mr. Raul Manzano, Manila Times COO Ms. Blanca Mercado, Retail Consultant Mr. Bong Tamano, Style Purveyor Ms. Tessa Prieto-Valdes, Vasavah Consultancy President and COO Mr. Matthew Roman, Springtime Design Limited Managing Director Mr. Chris Dingcong, and Resource Speaker on Retail, Hospitality, and Tourism Mr. Francis Dela Cruz, with SGV & Co. as the official auditor.

The 21st OFR is supported and sponsored by SM Retail Inc., Jollibee Foods Corporation, The Philippine Star, and The Manila Times.