Starbucks Philippines targets 40-45 new stores annually as sales recover

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Photo from: Philstar

By Philstar

Starbucks Philippines announced Tuesday it would open more stores in the country as part of its “deliberate” plan to heighten its local presence, as its business recovers from a pandemic-led slump.

The nationwide expansion means opening an average of 40-45 new Starbucks stores annually, Noey Lopez, company president and chief executive, told reporters. Starbucks Philippines is owned and operated by Rustan Coffee Corp.

While Starbucks has not revealed where those stores will be located, Lopez said that the coffee giant would be “deliberate” in its expansion.

He revealed that a “sizeable” number of those fresh stores, possibly half of the yearly target, would be drive-thru branches, which rose to greater prominence during the pandemic lockdown when contagion fears prompted consumers to avoid dining in.

“Quite a sizeable percentage of stores that we’re opening because those are the ones that resonate with customers,” Lopez said.

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