SSI to bring Crystal Jade restaurants to PHL

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By: VG Cabuag, Business Mirror

Specialty retailer SSI Group Inc. said it has entered into a territory agreement with Crystal Jade Management Pte. Ltd. for the Tantoco-led firm to own and operate Crystal Jade restaurants in the Philippines.

This will include Crystal Jade’s international concepts Crystal Jade Golden Palace, Crystal Jade Hong Kong Kitchen, Crystal Jade La Mian Xiao Long Bao and Crystal Jade GO.

“We are very excited to be partnering with Crystal Jade to open their unique international Crystal Jade restaurant formats in the Philippines. The opening of Crystal Jade in the Philippines is aligned with our desire to provide consumers with complete lifestyle offerings, through global partnerships that cater to the eclectic and sophisticated taste of the Filipino consumer,” Anthony T. Huang, SSI president, said.

“We are excited to join in partnership with such a renowned specialty retailer which has successfully brought so many iconic international brands to the Philippines. Crystal Jade is dedicated to bringing authentic, quality Chinese cuisine to contemporary audiences around the world, and we look forward to delighting consumers across the Philippines very soon,” Douglas DeBoer, CEO of Crystal Jade Culinary Concepts Holdings, said.

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