Southeast Asia’s biggest consumer trends to know going into 2022

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By: Retail In Asia

The number of digital consumers increased significantly during the pandemic in Southeast Asia. According to Google’s e-Conomy SEA 2021, 60 million people used a digital service for the first time during the pandemic.

The region’s rising digitalisation wave and evolving consumer preferences are expected to usher in a new age of retail.

Based on the ‘Southeast Asia Trender’ report released by Asia’s fashion & lifestyle e-commerce platform Zalora, Retail in Asia shares five consumer trends in Southeast Asia to know now for 2022.


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