By: Retail In Asia
The number of digital consumers increased significantly during the pandemic in Southeast Asia. According to Google’s e-Conomy SEA 2021, 60 million people used a digital service for the first time during the pandemic.
The region’s rising digitalisation wave and evolving consumer preferences are expected to usher in a new age of retail.
Based on the ‘Southeast Asia Trender’ report released by Asia’s fashion & lifestyle e-commerce platform Zalora, Retail in Asia shares five consumer trends in Southeast Asia to know now for 2022.
Read FULL details HERE: