Southeast Asia’s biggest consumer trends to know going into 2022

320
Photo from: pexels.com

By: Retail In Asia

The number of digital consumers increased significantly during the pandemic in Southeast Asia. According to Google’s e-Conomy SEA 2021, 60 million people used a digital service for the first time during the pandemic.

The region’s rising digitalisation wave and evolving consumer preferences are expected to usher in a new age of retail.

Based on the ‘Southeast Asia Trender’ report released by Asia’s fashion & lifestyle e-commerce platform Zalora, Retail in Asia shares five consumer trends in Southeast Asia to know now for 2022.

 

Read FULL details HERE: