South Korean sneaker brand Age enters China, EU

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Photo from: Inside Retail Asia

By Inside Retail Asia

Sneaker brand Age from South Korea is to expand into China and 10 European countries through distribution and sales contracts.

Launched in 2018 with the slogan “Flow of time”, the brand has 30 stores in 15 countries, including France, Canada, Malaysia, Australia and the US.

Age reports that it will enter China in the second half of this year through a distribution contract with a Chinese company. After a trial on selected Chinese online platforms, the company will add offline stores to help boost sales in this large market.

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