SM Supermalls’ SuperKids Day initiative won as the Best Customer Initiative at the Worlds Retail Awards at the World Retail Congress on September 18, 2020.
“SM serves as a place for kids and their families to create great childhood memories,” according to SM Supermalls website during its celebration of the SuperKids’ Day last year.
The Best Customer Initiative event featured free fun and play kiddie activities with countless toys, arts and crafts activities, and deals on kiddie meals and items.
The World Retail Congress brings together the leaders of today’s global retail industry – from multi-national powerhouses to game-changing start-ups and disruptors. This year, the WRC Connected was staged on a seamless virtual platform from September 15-17, 2020 to provide an unrivalled high-level forum for senior retailers to learn, share insight, form powerful connections and shape the future of global retail.