Jollibee Foods Corp. (JFC) on Tuesday said its United States burger joint Smashburger has opened a new branch in New York City.
Smashburger is known for its Angus beef burgers, cooked on the grill to sear in the juices and seal in the flavor.
An open kitchen, viewable by customers in line, is the main focal point of every Smashburger store, the company said.
The company said its new branch is located at 669 8th Avenue near Times Square in the US. The fast casual restaurant has opened a total of 17 new stores this year, aligned with the Jollibee’s aggressive expansion program in North America.
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