SM Supermalls improves design to boost ‘experiential shopping’

Photo from: ABS-CBN


SM Supermalls is integrating new design features to keep up with the changing shopping behaviors due to the pandemic, SM Supermalls President Steven Tan told ANC.

Tan said SM has introduced a new kind of dining ambiance where “you have the comfort of air-conditioning yet the safety of al fresco dining.”

Consumers can enjoy higher ceilings, trees and more plants inside the malls when dining in, he said. These are integrated into new malls and will be part of the design in future outlets, he added.

“We will make sure it is worth your while when you visit an SM mall,” Tan said.

In the future, shopping is likely to be a mix of online and offline as both channels have thrived despite the lifting of mobility restrictions, Tan said.

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