SM Prime appoints Steven Tan as new Supermalls president


SM Prime Holdings has appointed Steven Tan as the new president of SM Supermalls.

Tan who is previously its chief operating officer,led expansion of the SM brand, founded by the late tycoon Henry Sy, to premium malls like SM Mall of Asia and SM Aura Premier, according to SM Prime Holdings disclosure.

His new position underscores the rapid and dynamic changes in the Filipino consumer behavior, according to the disclosure.

During his stint as COO, Tan also pushed for robot-powered concierge services at SM Megamall as part of a broader push to incorporate artificial intelligence into retail.

He acquired his master’s in business administration from Paris School of Management. He worked in Taipei and Shanghai before returning to the Philippines to pursue marketing and communications.


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