SM China wins ICSC Asia-Pacific Gold Award


(Source: | October 25, 2018)

SM China was awarded “2018 ICSC Asia Pacific Shopping Center Gold Award for Marketing Excellence –Emerging / Digital Technology” at the ICSC RECon Asia-Pacific Conference in Kuala Lumpur, Malaysia.

SM City Xiamen and SM Xiamen Lifestyle Center have brought a whole new emotions expressing plan “City Bubble” to their customers, provided citizens with creative marketing event and interactive technology, the event was also recognized by ICSC and won the Gold Award of Marketing Excellence –Emerging / Digital Technology, it will also compete for the Global VIVA (Vision, Innovation, Value, Achievement) Awards Program.

Mr. Steven T. Tan, COO of SM Supermalls and Ms. Johanna N. Rupisan, Head of Operations for SM China received the award on behalf of SM China.

ICSC Asia-Pacific Shopping Center Awards recognizes great performance and innovations of shopping centers in marketing, social media programs, design and development.

From January 20, 2018 to March 8, 2018, SM Xiamen has set two interactive machines “Lucky Bubble” as well as a giant outdoor screen that presents real-time comments in cooperation with local art team — Seeeklab, customers could write down their feelings or emotions and the machine would generate bubbles carrying their emotions automatically, they could also express them via the outdoor screen.

The whole campaign contains 3 phases –“ The Little Voice of Xiamen”, “Love @ Amoy ”and “Hello, New Life”, all of which allow depressed citizens who desperately need a vent to express their unspeakable feelings and emotions. Within nearly 3 month of the campaign, about 100,000 people join the event and more than 60,000 people expressed their feelings using the machine, “City Bubble” has become the highlight and must-see in the city.

Twelve programs such as “SM Got Gifts”, “Barbie in the East” and “MOA Happiness Fest”, from SM Supermalls, Philippines, also made into the finalists after intense preliminary judge. Ms. Anna Maria S. Garcia, President of SM Supermalls and Ms. Grace F. Magno, Vice President, Marketing – Advertising of SM Supermalls, Philippines received the certificates on behalf of SM Supermalls, Philippines.


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