SM Appliance Center takes on a new look


(Source: Business Inquirer | December 9, 2017)

With Christmas just around the corner, it’s time to find that perfect gift for everyone on your list. Gifts for the home, especially appliances, are usually the most welcomed and could be enjoyed by the entire family.

SM Appliance Center is an industry appliance specialty retailer known for carrying the best and most trusted brands in the industry, the latest gadgets and appliances fresh from the manufacturers, great value, and great service. For the past 26 years, it has been at the forefront of cutting edge innovation and technology, introducing new merchandising concepts for modern lifestyles.

Just in time for the holidays, SM Appliance Center relaunched its new concept store at the Power Plant Mall with a new look, wow deals, and exciting promos.

A refined, elegant design has been created for the 647-sqm SM Appliance Store, in keeping with the upscale market at the Rockwell Center in Makati.

Timber portals in the shopfront frame both the display window and entrance, wrapping through into the store to create a warm, welcoming, and enticing ambience upon entry. Slatted timber treatments in the ceiling and entry walls add textural details and a contemporary edge to the space.

Inside the store, the wall displays are designed to frame the products, breaking up departments and creating a pleasurable shopping experience. Curved timber wayfinding signage reflects the overall store design and directs customers seamlessly through the area.

The new look highlights the most innovative products to help each Filipino transition into a digital home. These include high performance home entertainment systems, home and kitchen appliances, games and electronic gadgets, and a lot more.

To make shopping more exciting, SM Appliances Center Rockwell offers an exclusive 5 percent discount for residents of nearby condos and villages by just presenting their SMAC card. Additionally, every P35,000 single receipt purchase until December 31, 2017 entitles one to an Avalon Rechargeable Radio with Bluetooth.

There is also the ‘Libreng Appliances Araw Araw’ promo wherein every P1,000 spend entitles the customer to a raffle coupon—two raffle coupons when using one’s BDO credit or debit card for a chance to win one of over 300 appliances, or one of thirty two 55” Toshiba TV or a brand new Volkswagen Jetta 2.0 as the grand prize.

Shopping for appliances also becomes a breeze with SM Appliance Center’s easy payment options. ‘Merry Christmas Masagana’ financing option entitles customers to giveaways from SM Appliance and Home Credit—a free iron for every approved loan from P25,000 to P29,000; and a free kettle for every approved loan of P30,000 and above.

There is also a 24-month installment promo with major banks until December 31 at all SM Appliance Center branches.

Located at the lower ground floor of the Powerplant Mall Rockwell, SM Appliance Center is one of 80 stores nationwide.

This top appliance retailer has long established a reputation for value and quality services in the marketing of home appliances, and has likewise established and maintained excellent customer support care.


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