Skechers takes control of Philippines operation

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photo (c): Skechers Philippines Facebook Page

By: Inside Retail Asia

Skechers parent, The Comfort Technology Company, has transitioned the operations of the footwear brand in the Philippines from its third-party distributor, Trendworks International, to Skechers USA Philippines.

The company said the move is to maximise the brand’s growth in the region. Trendworks International will continue to sell Skechers products through the end of this year.

In addition, Skechers USA Philippines will expand the brand’s presence in the country, opening 10 to 12 additional concept stores during the first half of next year, including those in key department and specialty stores such as Planet Sports and The SM Store.

 

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