By Business Mirror
Shopee also takes the top spot of the most improved recommended brand list
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, ranks 5th on market research firm YouGov’s Most Recommended Brands 2021 List in the Philippines. The rankings are based on YouGov BrandIndex’s positive recommendation score, which measures the percentage of a brand’s customers who recommend it to a friend or colleague. The latest rankings show the brands with the highest average recommended score from June 2020 to May 2021. Shopee also takes the top spot in the YouGov Recommend Top Improvers 2021 in the Philippines, going up from 71.9 in the previous year to 79.5.
Germaine Reyes, President, and CEO of Synergy Market Research + Strategic Consultancy, YouGov’s affiliate partner in the Philippines, said, “Retail and fast-moving brands are showing their domination in this year’s YouGov Recommend Rankings in the Philippines. Notably, three out of the top ten are e-commerce platforms, most likely due to the current pandemic. Online shopping habits continue to surge during the restrictions and lockdowns all over the world, and Filipinos are right on the trend.”
Shopee also secured the 7th spot in YouGov’s Best Brands 2020 List in the Philippines, and was named the top improver going up from 32.0 points in 2019 to 39.9 points the following year.
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