Shein’s rival Temu to expand into Australia, NZ

Photo from: Inside Retail Asia

By Inside Retail Asia

Cross-border fashion and lifestyle platform Temu is set to expand into Australia and New Zealand, aiming to take on Shein within a year.

Temu will roll out in the two Oceania markets on March 13, offering an exemption of commission and deposit fees. According to China Daily, PDD Holdings will provide infrastructure services including warehousing, cross-border logistics and after-sales services for Chinese manufacturers.

Launched last September, the online platform owned by Chinese e-commerce discounter PDD Holdings is considered Shein’s rival, offering affordable products delivered directly from China, including fashion and accessories, electronics, cosmetics and even baby goods.

The Oceania launch is part of the company’s effort to further boost its global reach after launching in Canada last month. Reaching record-high sales in the US recently, the Boston-based e-commerce platform surpassed Amazon and Walmart to become the most downloaded app in the US last month.

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