Retail has overcome different crises over the years which made it one of the most resilient industries ever existed. However, that doesn’t mean retailers weren’t caught off guard when one of the most appalling challenges came – the COVID19 pandemic. Two years ago, lockdowns were imposed to halt its continuous spread which resulted in the closing down of a lot of businesses. Fast forward to the present, the retail industry has finally transitioned to the new normal and is now gearing up to successfully shift to the path of recovery. But how did the retailers do it? Was there a playbook they followed? What are the strategies they implemented to get to where they are now?

Discover how retailers saw a silver lining in such a crisis at the 28th National Retail Conference and Stores Asia Expo happening on August 11-12, 2022 at the SMX Convention Center Manila featuring the courageous retail leaders through the panel session on “Retail Endures: The Brave Hearts of Retail”.

Karan Gopwani, Deputy Head of Retail Operations of Vision Express Philippines, Anna Lagon Co-CEO and Chief Creative Officer of Bayo Manila and Cheryl Ann Lao-Lee, CEO of Anthem Shoppes will share how they strategized and improved their respective business model in order to have a competitive advantage amidst the accelerated shift at the onset of the pandemic and moving forward. The panel session will be facilitated with seasoned brand marketing & retail industry leader CJ Jesena of Shangri-La Plaza as the moderator. This session will also highlight lessons learned that they used as inspiration and driving force to innovate and overcome the challenges head on.

Moreover, some of the foremost progressive leaders will be presenting data-backed sessions to equip retailers and its allied industries to adapt to the new era of retail. Jos Ortega, Chairman and CEO of Havas Ortega will be introducing “GENERATION COVID: A new generation of Filipino Consumers shaped by the pandemic”Hiyasmin Neri-Soyao, Co-Founder and CEO of Shoppertainment Live will enlighten attendees on her presentation on “it’s a SOCIAL REVOLUTION! How social commerce is shaping the future of shopping” and Sean Darilay, Principal & Talent Solutions Business Leader of Mercer Philippines to give us crucial information on “Talent reimagined: Global Talent Trends 2022 and Beyond”.

The 28th NRCE – the BIGGEST and MOST IMPORTANT retail industry event in the country where top retailers converge is organized by the national organization of retailers, shopping centers and allied industries in the country, Philippine Retailers Association (PRA).

Registration is still open! Book your slots by visiting

This event is made possible by the following sponsors: Globe Business (Premium Platinum), The SM Store (Platinum), Wilcon Depot (Platinum), PLDT Enterprise (Platinum), Megaworld Lifestyle Malls (Platinum), ETP Group (Platinum), Unilab (Platinum), Robinsons Malls (Gold), Bayer Philippines (Gold), Araneta City (Gold), CMG Retail Inc. (Bronze), Bench (Bronze), Entrego (Expo Sponsor), Mediacast Digital (Expo Sponsor), Sharetreats (Expo Sponsor), 2Go (Expo Sponsor), DHL (Expo Sponsor), Vasavah Consultancy (Official IT Consultant), Philippine Star (Official Newspaper), BusinessWorld (Official Media Partner), Sportshouse (Sponsor), Primer Group of Companies (Sponsor), Mercury Drug (Sponsor), Shangri-La Plaza (Sponsor), with media partners DOOH, Manila Times, Philippine Daily Inquirer and Retail in Asia.