Mobility restrictions may have eased with the decline in COVID-19 cases, but many consumers still opt to buy their daily necessities from a nearby “sari-sari” store rather than go to big supermarkets, according to data analytics firm Kantar Philippines.
Laurice Obana, shopper and consumer insight director at Kantar, said in a briefing on Thursday that COVID-19 restrictions had made sari-sari stores a preferred choice for shopping as they are right where the buyers live.
In fact, spending per trip on fast-moving consumer goods (FMCGs) such as soap, shampoo and toothpaste as well as hand sanitizer, ready-to-drink beverages, snacks, sandwich ingredients, baby powder, cologne and laundry detergent, increased to P71 last year from P66 in 2020.
This trend is expected to remain even under the less restrictive alert level 1 as consumers tend to be thrifty amid the pandemic. “With shrinking pockets and … they’re (consumers) conscious of their budget, they don’t want to spend anymore going to the big stores,” Obana explained, referring to the add-on transportation fares.
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