(Source: Philippine Daily Inquirer | 4 July 2016)
Gokongwei-led Robinsons Land Corp. has nearly tripled the footprint of its pioneering shopping mall in San Nicolas, Ilocos Norte, betting on rising affluence among Ilocano consumers.
RLC announced on Monday the opening of a new lifestyle wing and business process outsourcing (BPO) offices in Robinsons Place Ilocos, bringing the gross leasable area of the mall to 53,600 square meters from 20,500 sqms previously. The new amenities will open to the public on July 14.
“The present success of the North Wing of Robinsons Place Ilocos has prompted us to expand the mall to cater to more shoppers,” RLC president Frederick Go said in a press statement on Monday.
Go said the new south wing of Robinsons Place Ilocos covered a much larger area than the existing mall. This is seen as a vote of confidence on the “premiumization” of Ilocano consumers.
“Robinsons Place Ilocos is the first full-service mall in the province and now it is also the first premier lifestyle mall in Ilocos Norte,” said Go, adding that this hub offered a wide array of retail and dining options, cinemas, promenades and open areas for various fun activities.
— By Doris Dumlao-Abadilla