By: The Manila Times
THE Institute for Business Value, in association with the National Retail Federation, the world’s largest retail trade association, released their second global study, “Consumers want it all,” which reveals rising consumer preferences for sustainability and shopping journeys splintered across multiple digital, physical and mobile touchpoints.
“While many surveyed consumers still place a high value on the traditional in-store shopping experience, they also now expect the flexibility to build their own shopping journey — according to the behaviors prevalent to their age range, available tools and the product category they are looking to purchase,” said Mark Mathews, vice president of Research Development and Industry Analysis at the National Retail Federation. “This ‘hybrid’ approach is a fundamental shift in consumer behavior.”
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