LAKBAY TURO
The Lakbay-Turo Para sa Micro-Tourism Enterprise Program (or “Turista-ra na”) was launched by PRA and DOT to help upgrade the skills and competencies of micro retailers in the tourism industry (specifically souvenir shops in major tourist areas in the country). The objective was to conduct free seminars on customer service, store operations, merchandising for these micro retailers (who do not have access to such programs) so they can better serve the tourists and at the same time help them improve their operations.