Restaurant food retailer to launch new concepts

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(Source: Manila Bulletin | September 17, 2017)

Pacific Apex Food Ventures Inc., which operates the Vikings luxury buffet restaurant, has announced plans to launch new concepts to boost its existing portfolio of restaurant brands.

In a statement, company managing partner Jackson Go said the upcoming brands include Tong Yang Plus (Hotpot and Grill Buffet) and The Alley (Food Hall concept).

Since its founding in 2011, Vikings has grown exponentially with branches in Metro Manila and the provinces. Under the group are other concept stores such as Four Seasons Buffet and Hotpot, Niu by Vikings, and Nords Bread Hub.

Go said that Vikings opened its first branch at the Mall of Asia Complex in April 2011, bringing its concept of high-end gourmet buffet at an affordable price.

The restaurant’s name was inspired by the Vikings, great warriors known for their colossal ships, fierce spirit, extravagant way of life and grand feasts and celebrations. Vikings is now known for having the largest buffet areas in the country with over 400 dishes from across the globe prepared by world-class chefs.

Recently, the Philippine Retailers Association (PRA), the pulse and voice of the retail industry, has recognized Pacific Apex Food Ventures Inc. in the Food Retailer – Small Category Award.

PRA, which recognizes the “best of best” retailers and suppliers in the country, cited Vikings for its valuable contribution to making luxurious buffet dining within the reach of Filipinos and for redefining the standards of dining in class and style.

PRA has conferred Pacific Apex Food Ventures the Hall of Fame Award at the recent 20th Outstanding Filipino Retailers and Shopping Centers of the Year Awards organized by the Philippines Retailers Association (PRA). Vikings is also a three-time awardee (years 2013, 2015 and 2016) in the Food Retailer – Small Category Award.

Go said the citation is a validation of the Vikings has made in the way Filipinos dine.

“We are committed to pursuing our vision of providing the best and largest buffet experience to more places in the Philippines,” said Go.

 

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