By: Business World
WHILE in-store shopping is still the preferred channel for consumers’ daily or weekly shopping, preference for e-commerce continues to accelerate.
Audit and consulting firm PwC Global surveyed over 8,700 consumers in 22 territories, including the Philippines, to see key changes in consumer behavior — both in the online landscape and in-store shopping — and has identified four key customer groups.
“Our March 2021 Global Consumer Insights Pulse Survey finds that many consumer behavior trends have accelerated during the pandemic, and four essential fault lines have emerged that split global consumers into distinct cohorts,” PwC said in its report.
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