Puregold forays into online shopping

Puregold 25th anniversary: Puregold kicked off yesterday its 11th Aling Puring sari-sari convention at the World Trade Center to show support to its store owners as part of its 25th anniversary celebration. In photo (from left) are Puregold president Susan Co, chairman Lucio Co and president Vincent Co during the opening of the five-day event which runs until May 22. MIKE AMOROSO

(Source: The Philippine Star | 19 May 2016)

Puregold Price Club Inc. of retail tycoon Lucio Co is venturing into e-commerce to capitalize on the popularity of shopping using the Internet.

Puregold president Vincent Co said the company’s foray into online shopping would start initially with Tindahan ni Aling Puring (TNAP) members who are mostly sari-sari store owners.

“We want to have a niche market first before we go full blast. Customers now are very demanding. So based on our research, sari-sari store owners are usually the ones who cannot leave their houses instantly. Should they leave, they have to close their stores and that means less sales for them,” Co said in an interview yesterday following Puregold’s annual sari-sari store convention.

Co said the company intends to eventually expand its e-commerce venture to cover all consumers.

“So our online shopping is going to start with very targeted customers at first. Better that way so we can get feedback.  We are studying it very carefully because we want to offer something different once we decide to go full blast with e-commerce,” he said.

Puregold vice president for operations Antonio de los Santos said the company’s venture into e-commerce with TNAP members as its initial market would start within the third  quarter, while that catering to all consumers is targeted within the year.

— By Richmond Mercurio


Read more: http://www.philstar.com/business/2016/05/19/1584541/puregold-forays-online-shopping