By Manila Bulletin
In a bid to make grocery shopping easier and more fun for digital natives, Philippine retailer Puregold announced that customers and TikTokers can now “add to cart” household essentials via Puregold’s TikTok Shop.
Puregold opened a shop in the wildly popular video-sharing platform TikTok, becoming the first Filipino retailer to use the popular platform’s e-commerce feature. It initially offered curated groceries to consumers, which include exclusive and affordable product bundles that range from snack packs and personal care kits to pantry essentials.
Vincent Co, President of Puregold Price Club Inc., explained in a statement that the company’s latest incursion into the digital space. “Every business needs to adapt to the times in order to better serve its customers,” he said, referring to Puregold’s increasing mobile-phone-wielding customers who have become increasingly active in social media.
“Most of these netizens are followers and contributors of TikTok, source of legions of fun videos. Thus, we go where they are and give them access to what they need,” Co added.
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