Procter & Gamble funds sari-sari project


(Source: Inside Retail Philippines | 13 February 2017)

Consumer goods giant Procter & Gamble (P&G) has signed an agreement with the Philippines Department of Trade and Industry (DTI) to pilot a micro-entrepreneur development program.

The Angat Kita sari-sari project will provide store owners with fundamental entrepreneurial knowledge and business seed capital. This will help them realise their full potential to generate income, sustain a livelihood and eventually uplift their status.

P&G says participants need to attend training workshops developed by the company before gaining access to seed capital.

Through its distribution network, P&G says it hopes to introduce the program to thousands of micro-entrepreneurs and have them enroll at DTI Negosyo Centers nationwide.

The pilot sari-sari project will be rolled out in Mandaluyong City and four other locations within the next few months.
“As a humble enterprise that started small and grew to one of the leading and lasting FMCGs (fast-moving consumer goods) globally, we take seriously our social responsibility to cultivate the next generation of successful entrepreneurs,” says P&G Asia-Pacific president Magesvaran Suranja.

Primarily the program will focus on smaller sari-sari store owners to help them level-up.

The partnership also hopes to help uplift women in society so they can be productive entrepreneurs while pursuing their roles as housewives.


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