PRA Vice Chairman Formoso appointed WRC Ambassador for Asia Pacific


(Source: Manila Bulletin | October 13, 2018)

Philippine Retailers Association and Federation of Asia Pacific Retailers (FAPRA) Vice Chairman Lorenzo C. Formoso was recently appointed as World Retail Congress (WRC) Ambassador for Asia Pacific.

Vice Chairman Formoso has previously served as President and Chairman of the PRA, and as Chairman of FAPRA from 2015-2017.

As FAPRA Chairman, he presided over the federation’s policies and programs aimed at helping promote the growth and development of retailing in the region.

He has 32 years of experience in travel retail, where he spearheaded the PRA in its major programs especially the staging and hosting of the 17th Asia Pacific Retailers Convention & Exhibition (APRCE) that was held in Manila last October 2015.

As WRC Ambassador, Vice Chairman Formoso is tasked to promote the WRC in Asia Pacific and attract more participation from Asian retailers in WRC’s international retail network.

“I hope to be able to contribute to the objectives of the WRC as the Asia Pacific becomes an active contributor in its conferences, this with the end in view of addressing the dynamic changes in the retail landscape worldwide.” Formoso added.

Formoso will be one of the speakers and will judge one of the major awards in the coming 2019 WRC in Amsterdam, Netherlands.

The World Retail Congress is a retail conference organization based in London that brings together the leaders of today’s global retail industry.


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