PRA Secretary General Salire hailed as Executive of the Year


Philippine Secretary General Evelyn Balmeo-Salire was recently hailed as the Executive of the Year at the 3rd APAC Association Awards, the biggest annual awards event of its kind, celebrating excellence in the association community around Asia Pacific.

Aside from leading the PRA Executive Secretariat, Evelyn is also a Trustee at the Philippine Council of Associations and Association Executives (PCAAE) and Executive Director of the Federation of Asia Pacific Retailers Associations (FAPRA) representing Council Member.

She won the Woman Leadership Award for Philippines (World Women Leadership Congress and Awards) in 2019 and is also the 2017 winner of this category. She continuously creates new programs for members that will add more value to their membership; she regularly meets with various local and foreign organizations to generate more publicity, reach and promotion for PRA , e.g. supporting high impact events both local and international; bringing PRA speakers to be part of international retail events to generate international publicity and recognition for PRA.