Some PRA members emerged as winners at the 21st Readers’Digest Trusted Brand, which highlights the ultimate seal of consumer approval on different brands and products.
SM Supermalls, a seventh time winner, got the Platinum seal under the Shopping center category, while Mercury Drugstore is the most preferred pharmacy among Filipinos, also garnering the Platinum award for the last four years. Ayala Land on the other hand is the Platinum Property Developer and SM Supermarket topped the poll as the preferred supermarket also emerging as Platinum winner.
Other preferred brands by Filipino consumers are: Uratex (Platinum) for mattress, Goldilocks, which received the Gold plaque under the Bakery category, Enfant (Gold) for Baby Store, SMDC (Gold) for Property Developer, Ayala (Gold) for Shopping Center/Mall, Robinsons (Gold) Supermarket, and Epson (Gold) for Multi-Function Printer/Copier.
A trusted brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.
Congratulations to all PRA member winners!