PRA expands coverage of Omnichannel Strategies and “Micro Tenant” Experience on the next virtual learning series


The mall industry has taken a bad hit ever since the pandemic drastically change the way we live, work and shop. While there is an urgent need to invest in digital to keep up with the unparalleled changes, malls and other rendezvous must use this opportunity to capture locally unique and authentic retailers by bringing in digitally native brands and offer an exciting and localized customer experience through micro tenants.

By adapting a micro tenant model which integrates the entire physical and digital mall experience, shopping mall owners and operators can attract the right mix of tenants which will result to enticing new customers as well as keeping them to come back.

The focus of this upcoming webinar will be on micro tenant models and how they can revitalize the mall environment to drive omnichannel success and revenue for the rest of 2021 and beyond, with global industry expert Gary Burrows (Managing Director – Malls and Meeting Places of FitForCommerce) and featured Panelist Cesar Jose Jesena (Division Head – Tenant Management of Shangri-La Plaza Corporation) with moderator JT Solis (Co-Founder and CEO of MAYANI).

The 45th PRA Virtual Learning Series is in partnership with FitForCommerce, trusted advisor for everything e-commerce, digital and omnichannel, sponsored by Globe Business (NRCE Premium Platinum Sponsor), Program Partner MAYANI and Media Partner MEGAMOBILE, INC.

Don’t miss this virtual learning session on October 20, 2:00PM via Zoom. For registration details, click this link or email PRA Executive Secretariat at