Philippine parenting e-commerce start-up edamama closes US$20M Series A funding

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Photo from: Manila Bulletin

By Manila Bulletin

edamama, the Philippines’ leading parenting-focused e-commerce platform, has secured a USD20 million Series A funding round led by Alpha JWC Ventures—one of Southeast Asia’s most prominent venture capital firms.

The oversubscribed fundraise is one of the Philippines’ largest early-stage rounds, and includes significant participation by edamama’s existing investors, notable among which are Gentree Fund, Robinsons Retail Holdings Inc. (RRHI), and Kickstart Ventures—affiliated with the Sy, Gokongwei, and Ayala families respectively, who collectively control the three largest shopping mall operators in the country. Temasek affiliate Innoven Capital, Foxmont Capital Partners, and renowned angel investor Lisa Gokongwei-Cheng are also among edamama’s repeat investors in the round.

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