PH-made products now on sale in 60 Woolies supermarkets in Australia

Photo from Business Mirror

By Business Mirror

The Department of Trade and Industry (DTI), through the Philippine Trade and Investment Center (PTIC) in Sydney, has revealed that Filipino products are now available in more mainstream retail stores in Australia.

From Filipino sauces and mixes to vinegar, soy sauce, salty snacks, biscuits, rice noodles and other pinoy favorites, giant retailer Woolworths is ramping up the number of store locations where Filipino products can be found in its international food section in response to a growing multicultural population and increasingly adventurous Australian mainstream consumers.

From only a dozen stores in 2019, the distribution has now expanded to 60 stores across Australia, with more stores to be added within the next three to five years as more Filipinos and Australians seek out Filipino products to enjoy.

Alma Argayoso, the Philippines’s trade representative to Australia said DTI aims to grow the market and make Filipino products more available not only to Filipinos but also to Australian buyers.

“The Filipino mom-and-pop shops will remain as they have unique offerings, style and culture catering to the Filipino community, but if we are aiming to target the majority of Australians, we have to be in the mainstream stores,” Argayoso added.

The demand for Filipino products increased during the pandemic when lockdown measures were imposed as stuck-at-home Filipino-Australians have turned into cooking more adventurous dishes and trying out new recipes, according to DHN Import/Export Trading, the company that has pioneered stocking Filipino staple pantry goods in Woolworths.


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