Penshoppe Group ready to capture retail rebound

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Photo from: Inquirer.Net

By Inquirer.Net

Across the state-of-the-art GABC Distribution Center within the headquarters of the Penshoppe Group in Quezon City, 240 Autonomous Mobile Robots (AMRs) are whirring about at their full speed, helping pick and sort through thousands of products either to fulfill orders on e-commerce sites or to top up inventory of the group’s over 1,000 retail stores across the country.

These AMRs were not moving as much at the height of the COVID-19 pandemic that saw the opening and closing of branches in step with the changing mobility restrictions. But they are now making up for the lost time and are operating 24/7 to service pent-up demand for the Penshoppe Group’s wide array of products under the Penshoppe, OXGN, Regatta, Memo and ForMe brands.The latest addition to the list is Bocu Lifestyle, which was first launched in 2021 in the e-commerce space but has since been given its brick-and-mortar branch at the SM Mall of Asia, offering fashion pieces that complement the de rigueur minimalist lifestyle.

That the Penshoppe Group has been able to quickly ramp up operations to meet the spike in demand for its product line that spans clothes to accessories and footwear it attributes in part to the early and substantial P2-billion investment in the 20,000-square-meter GABC Distribution Facility, the first of its kind in the Philippines, as part of the rethink of its entire logistics and supply chain system.

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