PCMA puts words into action at APAC Conference

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Photo from: PCMA Facebook page

By: El Kwang, Biz Events Asia

Expanding on the ‘Disrupt and Deliver’ theme of its flagship Convening Leaders event in Pittsburgh earlier this year, PCMA leveraged its APAC conference as an opportunity to disrupt the standardised conference format — injecting new, more personalised ways to engage, network and learn.

Held at The Parisian Macao from 7 to 8 November, the main plenary room was cleverly designed around a central catering/networking area (food is so often the centre of conversation in many Asian cultures), while plants were strategically placed to create private nooks for delegates who preferred discreet conversations or some quiet time to manage calls and emails.

Adjacent to the main stage, an informal learning hub (above) provided a space for delegates interact with speakers, while extended morning and afternoon breaks allowed for quality networking.

Attendees were also invited to join the #ItStartsWithMe Pledge to take actions towards creating a better future.

Evelyn B. Balmeo-Salire, secretary general of the Philippine Retailers Association (main), said the pledge wall provided a rare channel for her to express her own opinions, independent of her organisation, during the event.

A supporter of PCMA’s education programmes, Balmeo-Salire pledged to help her members succeed by encouraging them to think and act differently to their competitors.

To inspire change, keynote speaker Noeleen Heyzer (above) shared experiences from her tenure as under-secretary-general for The United Nations.

Heyzer said social sustainability, social inclusiveness and social resilience must form part of the “new script” for future development.

“The 2030 sustainable development agenda must focus on people, planet, partnership, prosperity and peace. Regional cooperation must share prosperity and vulnerability for a successful future,” She said.

Read the full story HERE.