Pablo Philippines opens first store in Manila


(Source: Inside Retail Philippines | 16 September 2016)

Artisan cheese tart maker Pablo Philippines opened its first outlet this week, in Robinson’s Ermita, Manila.

Pablo – yes, the name was inspired by the famous Spanish artist Picasso – has 25 stores in its home market Japan. It was founded by Masamitsu Sakimoto, who spent six months perfecting the recipes for the ‘ultimate cheese tart’. His goal was to produce a cheesecake that could be served with different textures, like a steak.

The new Manila outlet has an open kitchen where shoppers can watch the tasty morsels take shape.

“The open kitchen design and store concept is designed to reflect our specialty in serving freshly baked products and to bring the experience to the consumers,” Sakimoto told CNN. “Our Filipino customers can look forward to watching the cheese tart production process happening right in front of their eyes, and be enticed by the aroma of the freshly baked cheese tarts.”

It is a year since Pablo’s plan to launch in the Philippines was first announced and a loyal cult following has reportedly built since – one in four customers of the Japanese stores are said to be tourists, explaining how Pablo has built a strong international following.

Pablo Philippines has been launched in partnership with Suyen Corporation, which also owns the Bench, Human and Kashieca retail chains, along with French patisserie Paul, Patchi chocolate, St Marc Cafe and Maisen.


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