By: Retail in Asia
As part of Lazada’s 10th birthday celebrations, the Southeast Asia e-commerce platform has conducted a region-wide consumer study in collaboration with Milieu Insight to look at the online shopping habits of consumers in Southeast Asia. The findings of the study reveal that regional shoppers still actively participate and make purchases during mega campaigns. It also highlighted that shoppertainment has become an increasingly valuable tool for engaging consumers online, and that value and convenience are key drivers for shopping online.
Milieu Insight surveyed 6,000 online shoppers on their current and future commerce behaviours and attitudes. The study was conducted in January 2022 across six markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines.
According to the report, consumers continue to actively participate during Mega Campaigns such as 11.11, 12.12 sales, with 67 percent of the digital consumers completing a purchase during a Mega Campaign.
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