Before 2020, doing groceries online wasn’t really a common practice in the Philippines. But the pandemic changed the country’s digital economy, allowing it to catch up with the rest of Southeast Asia’s digital advancements.
With various emerging COVID variants this year, Filipinos find themselves having little to no choice but to shop for essentials online. iPrice Group, Southeast Asia’s leading online shopping aggregator, observed a notable surge of 89% in the Philippines’ top online groceries’ web traffic.
Online groceries’ web visits in April are 78% more than the web visits in February, when daily COVID cases were much lower. It’s important to highlight that the Philippines had hit a record high of active COVID cases in April. The country also implemented another strict lockdown in certain areas during that month.
In August, as the Delta variant is spreading and daily COVID cases are breaking more records, the online grocery sites reached the highest number of web visits this year (1.4 million), increasing by 21% compared to the previous month and 89% compared to February.
The online groceries’ web traffic has maintained above 1.1 million visits from April to August since the number of daily cases has not quite gone back to the same rate in the earlier months of the year.
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