Online boom sees South Korean retail sales surge in September

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By: Inside Retail Asia

South Korean retail sales rose by 8.5 per cent year on year in September as online stores enjoyed brisk sales amid the new coronavirus pandemic, government data shows.

The combined sales of 26 major offline and online retailers reached US$10 billion last month, up from $9.87 billion won in September last year, according to the data compiled by the Ministry of Trade, Industry and Energy.

Online platforms led the overall growth, with their revenue advancing 20 per cent over the period, the data showed, apparently as people purchased more goods through such stores amid the country’s social distancing scheme.

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