By: Inquirer Mobile News
The Philippines has yet to see the prepandemic vitality of its retail sector, but the improving COVID-19 situation in the country bodes well for retailers who are looking to recover lost sales during months of lockdown.
“We expect a slow but careful recovery by next year, hoping that no future lockdowns and no surge of a new virus variant will occur,” said Philippine Retailers Association (PRA) president Rosemarie Bosch-Ong in an email interview with Inquirer Property.
The easing of restrictions, which resulted in more mobility, and the continuous vaccination drives have given retailers a more optimistic though still cautious outlook.
To be more competitive and resilient, “frictionless omnichannel retailing” is a must for retailers, Ong suggested. “Retailers who can provide consumers a seamless shopping experience that combines the best of both online and physical stores are seen to thrive and win during this transformative time in retail.”
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