Not even pandemic could stop Pinoys from Holiday shopping, FB study says

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By: Business Mirror

Good times or bad, there’s still no stopping Filipinos to shop for themselves, or loved ones, during the forthcoming Holiday season, even as the nation continues to grapple with the Covid-19 pandemic, a new study revealed.

The latest Facebook IQ research suggests that businesses should leverage on mega sales and self-gifting to help regain their losses as they are among the expected key trends to dominate the year-end shopping calendar of 2020.

Like in the past, this time of the year is when the retail scene in the Philippines is alive and kicking with various shopping extravaganzas in the pipeline.

“The pandemic has shifted people’s priorities, and understandably also their plans for the year. As we tread into the ‘next normal,’ we foresee these changes are likely to have lasting impact on brands and businesses,” said Facebook Philippines Country Director John Rubio during their recent media webinar.

Facebook IQ’s Mega Sales & Holiday 2020 insightstudy presented five emerging trends that brands must consider in their year-end planning.

First of which is very surprising: That tech-savvy millennials are not the market movers online.

Interestingly, 82 percent of Gen X and Boomers in the country have spent more time on their mobile gadgets during the pandemic, with 76 percent now shopping online.

By and large, all age groups have been depending on mobile to stay connected, informed, and shop during Covid-19, with 82 percent of the Philippines spending “significantly more time using the device.”

The second emerging trend to happen is that the economic downturn resulting from the closure of major industries and key businesses upon the implementation of lockdowns would expedite the rise of mega sales.


Read more of the trends HERE.